Do you spam?

Spam = unwanted, unrequested, interruption-style correspondence.

It’s a hard word, especially for churches, but if you are sending messages (email, flyers, phone calls, etc) to people who have not opted in, you are spam. You may notice marginal results, but don’t be fooled. Even if you convince a few, there were those who had no opinion (positive or negative) about your organization and now their view is negative.

Save the money and provide your committed folks with the means to personally invite their friends. We’ve been trying this approach at Manna Church and have had some pleasing results.